Expat Book Publication

Paul Allen — Fri, 22 Jan 2010 15:50:33 +0000

Mea culpa – it’s been too long since my last post here. My excuse is it’s been a frenetic time, with lots of professional and personal changes going on – and all for the better, I hasten to add. Still, I’m making it a New Year’s Resolution … Must Blog More!

One of the big developments is the upcoming publication by Lean Marketing Press of my book on the pros and cons of moving abroad. We’re still finalising some details, but it should be out in print in the next few weeks.

It’s amazing getting an inside view on all the different components that go into publishing a book.

Obviously writing the thing in the first place is a crucial – and time-consuming – part of the process.

But making it look good – editing, proofing, formatting, designing book covers et al – and then putting strategies in place to actually help generate sales are whole other areas that take a lot of work and expertise. Thankfully I have a publisher in Lean Marketing Press with the requisite experience!

We’re now in the process of soliciting reviews of the book from relevant experts in the expat industry, to give it that all-important credibility. Once done publication will be just a short step away. Exciting times!

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Expat Book Publication