One of the big developments is the upcoming publication by Lean Marketing Press of my book on the pros and cons of moving abroad. We’re still finalising some details, but it should be out in print in the next few weeks.

It’s amazing getting an inside view on all the different components that go into publishing a book.

Obviously writing the thing in the first place is a crucial – and time-consuming – part of the process.

But making it look good – editing, proofing, formatting, designing book covers et al – and then putting strategies in place to actually help generate sales are whole other areas that take a lot of work and expertise. Thankfully I have a publisher in Lean Marketing Press with the requisite experience!

We’re now in the process of soliciting reviews of the book from relevant experts in the expat industry, to give it that all-important credibility. Once done publication will be just a short step away. Exciting times!

Related posts:

1. Expat Living By the Book
2. Expat Book: The Long and Winding Road
3. Endless Summer – The Postcards Tour Finale

At the time I remember thinking ‘Blimey, that’s the life.’ Writing a few hours a day and then trailing around the French countryside the rest of the time.

Hardly a deep, or unique reaction I know. Everyone thought the same, which was why the book went on to sell so many copies and turned Peter Mayle into a rich and famous man.

What was perhaps different was my next thought – ‘That’s what I want to do.’ Become a writer, first and foremost. And live abroad.

Well, I’ve done the moving bit all right – first to the States, and then six years ago to Spain. But now, at last, I’ve got a book coming out too, which I hope will be the start of an even more wonderful journey.

There is, after all, a certain kudos to being a writer.

Millionaire novelists like J.K. Rowling, John Grisham and Stephen King spring to mind. Or perhaps the literary cool of an Ernest Hemingway, Jay McInerney or Zadie Smith.

And the non-fiction arena is an even bigger market. Self-help bibles, business success stories, health and fitness guides, even cookery books have the power to turn their authors into celebrity figures.

And even if it doesn’t make the New York Times bestseller lists, a book can act as a badge of status that a writer can leverage for speaking engagements, workshops, coaching programmes and a host of other money-spinning activities.

No wonder so many people dream of becoming an author.

But the traditional publishing world has an uncertain future.

There are the big success stories of course, with millions of copies of certain titles – not least the Harry Potter series – flying off the shelves.

Nevertheless, reports indicate that for years the general public as a whole has been reading less and less. It doesn’t bode well for your business then if demand for your product is steadily falling.

Plus publishing has an idiosyncratic business model. For while the publishers bear the expense of producing and – less frequently these days – promoting their books, any unsold ones can be returned by the retailer without having to pay for them. The publisher then has to find warehouse space to store them, or pay for them to be pulped.

In other words, they face all the risk for the success or otherwise of their products. Can you imagine any other business working that way?

So it’s no wonder publishers are keen to focus on what they think will be surefire successes – the celebrity writers with marketable names, and established literary big guns with a track record.

Which isn’t to say new writers can’t break in. Arguably those that are good enough, and keep submitting, will get noticed by agents and publishers, who are full of talented people as keen to sign the next literary superstar as the writer is to be one.

But it’s not easy for the aspiring debutant. And the rewards for all that work are often pitiful.

Meanwhile a mass of mediocre books continue to hit the display stands, largely on the strength of the author’s name blazoned across the top.

But an alternative future is emerging … which I’ll come to in Part II.

Related posts:

1. Expat Book: The Long and Winding Road
2. Expat Living By the Book
3. Endless Summer – The Postcards Tour Finale

Like so many other journalists, I too have been dreaming of that publishing deal that would set me on the road to literary fortune. In fact, my journalistic career was more happenstance than design, a by-product of my early book writing efforts, rather than the other way around.

The impulse to write has been with me since my exercise book-filled scribbles at infants’ school. But it wasn’t until a backpacking trip around Spain with my wife in 1997 that I took the all-important step, and committed to become a writer. And that means consistently putting pen to paper.

I remember it now. Sitting in front of our tiny tent under the pine trees and stars, enveloped in the warmth of a Valencian spring evening, I opened my newly-bought notepad and with a cheap ballpoint began to recount our adventures.

In the 12 years since I have written something practically every day.

In amongst the hundreds of magazine and newsletter articles for my day job there has been that original backpacker’s tale, several novels, a host of short stories, TV programme pitches, and a work-in-progress screenplay.

The investment of a lot of time, a lot of work and a lot of hope. It’s been a long, and at times frustrating, journey. Indeed, given my lack of publishing fame and fortune you’d probably be justified in thinking it’s about time I gave up.

But although the dream of being a full-time author has seemed a million miles away at times, I have never lost sight of it. So I persevere.

Still, rightly or wrongly – and I’m sure there were glaring deficiencies in my work that merited the stack of rejections – I haven’t had much joy thus far with the traditional publishing world.

Which is why for “Should I Stay Or Should I Go,” my guide to the pros and cons of expat living, I decided to go down the internet route by writing an e-book, and setting up a website to support and sell it.

The internet is a fantastic evolution in the spread of the written word. For it has provided the opportunity for anyone with a message to reach out to a global audience, even if at times it can be difficult to get that message heard.

But the thing is, you never know when someone is listening. And that’s when one of those serendipitous events occurred to me.

Somehow Bea Stanford, founder of global network community Inside Twente (http://www.twenteinside.com/), stumbled on my website and signed up for my Moving Abroad-opedia newsletter. Apparently she liked what I wrote and asked if I’d share my blog posts on her site.

Through Bea and Inside Twente my book reached the attention of Jo Parfitt, the author of numerous bibles on expatriate living, including “Expat Entrepreneur” and “A Career In Your Suitcase” (http://www.joparfitt.com/).

And I have Jo to thank for referring me to her publisher Lean Marketing Press, who in turn got in touch expressing interest in my book. As a result, we’re now working together to produce a print version of Should I Stay Or Should I Go, which we hope to bring out shortly.

It’s been a strange, circuitous route to publication – certainly not how I imagined it would occur. Nevertheless, it is an immensely exciting prospect, not least because I believe – and many other writers have similarly argued – that the model adopted by companies such as Lean Marketing is the future of publishing. But I’ll go into that another time.

Related posts:

1. Expat Living By the Book
2. Book Publishing: The Future … Part I
3. Expat Book Publication